It has been announced that Joe Jonas will officially be part of the celebrity Bench Setters family for the Philippines’ clothing company alongside other celebrity faces like Lucy Hale and David Archuleta. He will be in the Philippines starting May 25th to promote his solo album, Fastlife as well meet up with the company.

What is Bench?

The Philippine’s biggest retailer and only global brand, Bench, explores the capitals of Havana, Hawaii, and the French Riviera which represent not only the universal trends that can be found in every Bench store, but also the reach and international appeal of this truly global Filipino brand. You can find more information by clicking here.

May 11 2012 6:53 AM EDT
By Jocelyn Vena

What do Nicki Minaj, Katy Perry and Joe Jonas have in common? Well, aside from being internationally renowned pop stars, all three are involved in a new campaign Pepsi has just launched. “Live for Now” focuses on the motto “carpe diem” and celebrates spontaneity through events, digital marketing and, of course, musical partnerships.

For Jonas, the opportunity to spread that message fits with his own philosophy about living life to the fullest. “It’s, I think, a good match. A lot of stuff that I love to do is spontaneous, last minute and living in the moment,” he explained to MTV News. “And what better way to encourage people and my fans to be able to live in the moment? ‘Live for Now’ is tweeting about it and getting them involved.”

As for being the face of the campaign alongside Perry and Minaj (whose Pepsi ads already debuted), well, for Joe, that was icing on the cake. “I’m in great company: Nicki Minaj, Katy Perry, more people to come, it’s an incredible little circle right now,” he explained.

“So, hopefully, we’ll all be able to do something together one day. But, as for now, just being able to do it individually and encourage their fans, my fans to get out there, or whomever, and be able to send in their little videos or pictures of them doing things that are in the moment.”

And, he added, those moments can be big or small. “I love being able to travel, take trips,” he said. “I called my buddies up. I literally called one of my best friends [brother-in-law Mikey Deleasa], he showed up to my house in New York, and I’m like, ‘Hey, what are you doing tomorrow? Let’s go to Vegas. Let’s do it!’ We had an incredible trip. We went to the Mayweather fight, and living in the moment and having a good time.

“But, if you can’t take Vegas trips on the weekend, there’s amazing things to do probably in your area,” he added. “Or, a road trip with your friends is always great.”

Earlier this month, Pepsi announced that Michael Jackson, who struck a deal with the brand in 1984, will be featured on Pepsi cans as a part of the campaign. The cans arrive Stateside later this month.

Whose Pepsi ad are you most excited to see? Share your pick in the comments below!

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Joe Jonas seems, by all accounts, like a nice young man. Nice enough that we even kind of buy that he’s doing Pepsi’s “Live for Now” campaign for something other than the money.

“It’s cool to be able to go to this platform and check out different pop culture things that are going on,” he told us, explaining the global promotion aiming to inspire people to live in the moment.
But, moving on, let’s talk underwear and flirty faxes.

On his forward fans’ actions
“The boldest is probably throwing articles of underwear on stage. That has happened. And then I’ve had a fan once ask me to punch them, which I thought was crazy, and they were like, ‘Well because then, you know, I’ll always remember it.’ I’m like, ‘You know what? I really don’t wanna do that.’ That was a female fan. I didn’t hit her.

Wait — how many undies?
I don’t really collect them. How many has the stage collected? It could be in like the 50 range.

On getting a girl’s attention — the non-underwear method
I faxed somebody once. I was asking somebody on a date. I met her at a store and I sent her a fax that said, hey would you like to go out with me, here’s my number. She faxed me back.

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Joe Jonas teams up with Pepsi’s “Live For Now” global campaign to help inspire fans around the world to live in the moment. Check out the following interview with Joe on how it will work…

Mike Ragogna: Joe, how’s it going?

Joe Jonas: It’s been going really well. It’s a pretty easy day, we’ve been running around, but it’s been pretty good.

Joe, how are you involved with the new Pepsi Pulse initiative?

Pepsi and I have teamed up together to encourage my fans and encourage people out there to go to this cool page where they can understand a little more about what’s going on with pop culture and get them connected a little easier, also to encourage my fans to go out there and hash tag “Live For Now,” which is an awesome campaign to help people get inspired to live in the moment, showcase what they’re doing to live in the moment, and I’m able to share my live in the moment.

What are some of the “Live For Now” activities you’ll be doing, what would a normal day of posts be like for you?

It can vary, it can be anything. Personally, I think it’s going to be everything from keeping up with what’s going on that’s in the entertainment world that I really like to things that could be spontaneous twists, or it could be trying a new food that I’ve never tried before. It could be from anything to everything.

Very nice. What about its association with Twitter? It’s going to be a Twitter-ish, right?

Yeah, it’s all platforms thrown together. Mostly, Twitter is where people can go on and Tweet and hash-tag this. But there’s also a web site that’s been created that going to be really cool for people to go to. My content is going to be on there, and there are other artists like Nicky Minaj, Katy Perry, and others that are going to be announced soon. It’s going to have a bunch of different stuff, which will keep people involved and updated on what’s going on in pop culture.

Your fans would also be able to post, right?

Yeah, absolutely. They can post creative, interesting stuff that might even make it on the Pepsi page. Or I might re-Tweet it, depending on whether I really think it’s cool stuff or a little bit different, just to be able to encourage them to keep active on it.

It seems like Pepsi Pulse is trying to bring to people those things in pop culture that are relevant in the moment.

Yeah, I feel like that’s always something that’s vital for me and for young people. I think that’s why this is so cool with Pepsi. It’s very visual; there’s always the difference between reading something online or seeing visuals and videos. It keeps you excited and educated and keeps you up to date with what’s going on in your city or the world.

You mentioned before about posting stuff that you like, such as concerts and music. What have you got your eye on lately? What are you listening to and what are you looking out for?

Right now I’ve been looking into the new Norah Jones record, which is truly fantastic, I really like it. I’ve been listening to this artist, Frank Ocean, who is really great. The Weekends are great, this DJ, a seventeen-year-old who’s name is Madeon. I just saw The Avengers movie, thought it was fantastic, a really great movie and looking forward to the second one already.

Yeah, I thought it was amazing too.

It was funny because I was like, “OK am I really going to love this film?” because it’s just a lot going on, a lot of characters. But I was really shocked, blown away because I thought it was really great.

My favorite thing about that movie is that every time a character was up at bat, it was their movie.

Yeah, literally they each had their own piece of the puzzle, it was so great. I was really happy to see that The Hulk looked really good in it, it made his character really awesome.

Finally, right? So will there be other kinds of posts that you’ll be making on Pepsi Pulse, like when you’re working on something, will you be using this as your platform to try it out with fans?

Absolutely. I think it’s a great way to keep people involved and showcase the new music that I’m creating with my brothers again and even share places that I’m traveling to.

I was a little shy of asking that. You’re working on your own stuff, but you’re also working on projects as The Jonas Brothers?

Yeah, I just started up again in a studio with my brothers and we’re just creating music right now. I’m excited to share it with the fans, the songs I’ve gotten so far, and it won’t be too long before they start hearing stuff.

So what about mentoring? Are you in a place in your life where you feel like your role is looking at some acts and discovering new music, maybe trying to help folks out a little?

Yeah, it’s funny you say that. There are a couple of opportunities that might be a possibility for me to be in those kinds of roles. I find it funny to be the old guy on the block now that all these young artists are coming out, and I think I’ve gone through so much, everything from personal stuff to the music side of it. The wins, the defeats, and carrying on where you’ve been doing it for six or seven years now and we understand both circles of both sides, the good and the bad and what’s going on. So the mentorship side of things has always been interesting to me.

Were you guys mentored?

There were certain people who have said things to us that have really struck a chord. Everybody from Nick Carter from the Backstreet Boys, who said to me a long time ago, “Watch the people around you and their mistakes so that you don’t make the same ones.” I felt like that was really incredible. My dad has been a big mentor, musically and personally. He’s a friend to me and as I’m older we’ve become closer friends now. Our relationships have changed but only for the better. He always said to us, “Live like you’re at the bottom even if you’re at the top.” We still live by that.

Beautiful. That leads to my traditional question, which is what advice do you have for new artists?

I think the biggest advice I have for new artists is know that all this can go away tomorrow and really respect the people around you and treat them right. This isn’t an opportunity that many people have. Also, even though you might not have one, have a photographic memory if you can. There are small things from people you meet that you’ll feel like, “Wait, I can’t believe I didn’t even stop to appreciate this moment.”

What is Joe Jonas’ future?

My future is probably focusing on the band and being able to do everything I can right now to make the band bigger than it’s ever been and continue to make music that I’m proud of. Then I think music and acting is something that I want to be involved in, or also internships for other artists, whether on my own label, or making projects for each of them. I love to create.

Joe, thank you so much for your time, I really appreciate it.

Thank you, nice talking to you!

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PepsiCo has tapped Joe Jonas as a brand ambassador for its new celebrity-infused “Live for Now” global ad campaign.

The Jonas Brother will lend his star power by participating in Pepsi Pulse, the campaign’s social media dashboard that curates trending pop culture news.

Jonas on Wednesday described his involvement and revealed his favorite apps, music services and other digital tidbits.

“It seemed like the perfect fit,” Jonas said during an interview with Mashable in his New York City hotel suite Wednesday. “I like to be spontaneous and want to encourage fans to live for now.

“Being creative is going to be fun.”

On Twitter, Jonas will tweet messages and photos to show how he’s “living in the now,” and spur on fans via #LiveForNow hashtag challenges to contribute content for the real-time Pulse platform.

Eventually, Jonas’s music chops will be put to use, but there are no details on that yet.

Jonas is the third high-profile musician to join Pepsi’s Live for Now initiatives. Hip-hop star Nicki Minaj helped launch the campaign May 7, appearing in a commercial that also used her song “Moment 4 Life.” A partnership with Katy Perry and her upcoming flick Part of Me 3D will include Live for Now branding and live events.

When prodded to name the gadgets, apps and music services he likes, Jonas was quick to tout his iPad and the Twitter app. But he also rattled off these favorites:

Shazam: This app recognizes music, TV and advertisements in seconds. To Jonas, it’s “mind-blowing.”
Fandango: Jonas enjoys being able to use a barcode as his movie ticket.
Uber: “It’s pretty awesome,” he says, adding that it’s good for when traffic is high and the weather is bad.
GrubHub This app makes it easy for Jonas to order food from a mobile device and then have it delivered.
Spotify: Jonas likes listening to other people’s playlists on Spotify.
Pandora: Jonas recently visited Pandora HQ and learned about the “DNA of music.”
Fake text message app: Possibly Fake-A-Message or Fake Sms Celebrity, which lets Jonas send texts disguised as other celebrities.
Jonas also says ebooks are “cool.” He wants to read The Hunger Games next but may consume the trilogy in printed form instead.

Behind Jonas in his suite stood a printed poster of Pepsi Pulse. On the web, the platform (see below) presents the trending news items in a top 10 ranking based on real-time data from social media-optimization company SocialFlow.

Shiv Singh, global head of digital for PepsiCo Beverages, recently told Mashable the hub basically “is a cheat sheet for pop culture.” It’s purpose is to invite and inspire consumers to live in the moment by knowing what’s hot across the web so they can be the first among their friends to share the information on social networks.

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Joe talks about The Choice, Married to Jonas, working on new Jonas Brothers music, and more!

MAY 8, 2012 at 06:04 PM ET
by James Hibberd

Fox’s upcoming celebrity dating show The Choice has lined up a list of famous bachelors and bachelorettes to audition sexy singles in prime time.

EW.com has the complete list of celebrity contestants, the first photo from the set and some behind-the-scenes insight from Fox’s alternative series guru Mike Darnell.

The Choice has cast singer Joe Jonas, actor Dean Cain, fashion model Tyson Beckford, former American Idol star Taylor Hicks, Jersey Shore stars Pauly D and Mike “The Situation” Sorrentino, chef Rocco Dispirito, TV personality Rob Kardashian, former NFL star Warren Sapp and more (full list below). The female celebrities include actress Carmen Electra and model Hope Dworaczyk.

In each episode, four celebrities sit in spinning chairs and listen to non-famous prospective dates pitch themselves. Over the course of three rounds, the contestant pool is paired down until each celebrity has chosen their date for the evening (more details on the show’s origins and concept here).

“What started out as a goof ended up being a ridiculously good format,” says Fox’s Darnell, who was on hand during The Choice‘s recent taping. “It really feels like a hit. It was charming and funny… [The show] works beautifully. It’s going to sell all over the world.”

Five of the episodes will feature male celebrities; one episode puts women in the power seats. The contestants were unaware who the celebrities were until moments before they went on stage, but that didn’t stop the sparks. “The [female contestants] took it ridiculously seriously, like they were getting married,” Darnell says. “A couple of the setups really had chemistry.”

Though none of the celebrities bombed with the contestants, Jonas, Cain and Beckford were particularly sought after, as was Suburgatory actor Parker Young and, somewhat surprisingly, Dispirito.

The Choice is hosted by Cat Deeley, who Darnell says turned out to be a “perfect fit” for the show. The series will be paired with Fox’s other new dating show, Take Me Out, on Thursday nights starting June 7.

Here’s the full list of celebrity participants on Fox’s The Choice:

MEN
Pauly D
Tyson Beckford
Joe Jonas
Dean Cain
Rob Kardashian
Rocco DiSpirito
Warren Sapp
Finesse Mitchell
Romeo
Jeremy Bloom
Jason Cook
Michael Catherwood
Seth Wescott
Parker Young
Ndamukong Suh
Dr. Robert Nettles
Taylor Hicks
Mike Sorrentino
Rob Gronkowski
Steven Lopez

WOMEN
Carmen Electra
Hope Dworaczyk
Rima Fakih
Sophie Monk

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Haute Event: The Party Continued at Tao Nightclub with Vinny Guadagnino, Joe Jonas, Busta Rhymes and More

Samantha Ronson and Joe Jonas at Tao.

On Saturday night, the season opening celebrations for Tao Beach continued with an all-night party.

Joe Jonas dined with Tao owners and a group including Vinny Guadagnino from “Jersey Shore.” Nearby Krysten Ritter and her boyfriend Brian Geraghty had dinner with another couple, ordering sushi and sake. At another table Jessica Szohr, Samantha Ronson and friends enjoyed satay bass, wasabi filet and crispy shrimp.

After dinner all made their way upstairs to Tao Nightclub where boxing announcer Michael Buffer announced the start of the party with DJ Vice. Joe Jonas popped into the booth with Vice. Samantha Ronson also got in the DJ booth and she and Vice entertained the packed club with an East Coast vs. West Coast DJ battle.

Busta Rhymes made a surprise visit to wish manager Chris Lighty a happy birthday. He toasted the birthday boy, letting the crowd know Chris was responsible for every dime Busta has ever made. Busta even treated club goers to an impromptu performance of all his hits.

Jessica Szohr danced the night away with friends including Vinny from “Jersey Shore” before Vinny made a late night stop at Marquee at the Cosmopolitan of Las Vegas to check out DJ Erick Morillo.

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JOE JONAS’S LOOK: Crooks and Castles The Snub Text Trucker Hat in Black and Analog
The Permanent Light Archive Whip Cream Girl Tee in White

Published on May 6, 2012 by SEOMarketing
TAO Beach opened its 2012 season on Saturday. DJ Samantha Ronson spun tracks poolside. Joe Jonas walked the red carpet and hung out at the grand cabana. Jessica Szohr from Gossip Girl, along with Krysten Ritter, from Don’t Trust the B in Apt. 23, and her boyfriend actor Brian Geraghty attended as well.

Chris Lighty, head of entertainment co Violator, celebrated his birthday at the pool season opening, with a beach ball cake and mariachis for of Cinco de Mayo fun. Actor Josh Henderson attended the TAO Beach party too.

Joe Jonas and his “gnomies” hit up Week 2 of Coachella Music Festival 2012 in Indio, CA on April 22, 2012. These are photos from WEEK 2 – DAY THREE. Make sure to check Joe’s instagram for some photos he took during his visit to the music festival.

Fresh off the plane from N.Y.C. on Wednesday, Joe Jonas wasted no time getting back into the L.A. party circuit, heading downtown for the Absolut Greyhound vodka bash at the Belasco, where he joined other celebrities, including Nicole Scherzinger, Joel Madden and Glee’s Jenna Ushkowitz, who was there with her Vampire Diaries beau Michael Trevino.

Taking in the sounds of DJ Politik and Swedish House Mafia, Jonas sipped on the signature cocktails of the night and hung out with his guy friends, including a member of his band.

“Girls came up to his table the whole time he was there,” a source tells PEOPLE. “He was polite, but he mainly just stuck to his guys the entire night.”
– Dahvi Shira

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Joe Jonas and his “gnomies” hit up Week 2 of Coachella Music Festival 2012 in Indio, CA on April 21, 2012. These are photos from WEEK 2 – DAY TWO. Make sure to check Joe’s instagram for some photos he took during his visit to the music festival.

Joe Jonas and his “gnomies” hit up Week 2 of Coachella Music Festival 2012 in Indio, CA on April 20, 2012. These are photos from WEEK 2 – DAY TWO. Make sure to check Joe’s instagram for some photos he took during his visit to the music festival.

JOE IS WEARING: “Armani Exchange” Tank and “Crooks and Castles: The Painter Snapback Hat in Barley Leopard Camo”

Mark your calendars! Joe Jonas will be doing a Live Chat with the Acuvue 1-DAY Campaign on May 2, 2012!

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Sydney: Last night, Paris Hilton, Slash, will.i.am, Joe Jonas and a whole host of other superstars, helped launch Sydney’s newest nightlife venue – Marquee – The Star, Sydney, a joint partnership between Echo Entertainment and Tao Group.

Over 1000 party-goers were the first to enjoy the new venue as they partied into the night with electrifying performances by Dutch DJ Afrojack and Redfoo from electro pop duo LMFAO.

The opening saw many local and international celebrities walking the red carpet at The Star’s new harbour-side entry, including Paris Hilton, will.i.am, Slash, Ashlee Simpson, Joe Jonas, Kellan Lutz and Sharni Vinson, Nick and Vanessa Lachey, Wilmer Valderrama, Minka Kelly, Isabel Lucas, Abbie Cornish, Jodie Gordon, Jermaine Dupri, Afrojack, Ricki Lee Coulter and Redfoo of LMFAO.

In what is a first for Australia, Marquee – The Star, Sydney has been designed like no other nightlife venue with nearly 20,000 square feet of floor space, it features three distinct rooms within the one nightclub which allows it to cater for different music tastes and moods.

Marquee – The Star, Sydney will officially be open to the public tonight, with DJ, songwriter and producer, will.i.am, from Black Eyed Peas fame, performing. Also at the DJ decks is rapper and producer, Jermaine Dupri.

The two nights of partying signal the beginning of an impressive line up of acts who will take to the stage in the coming weeks

Joe Jonas arrives for the opening of Marquee at The Star on March 30, 2012 in Sydney, Australia.

Joe Jonas arrives in Sydney, Australia on March 28, 2012. Joe Jonas is in Australia for the opening of a new club called “Marquee.” The pictures of his arrival can be viewed here!

Joe Jonas attended the Jeffrey Fashion Cares 2012 event at the Intrepid Aircraft Carrier on March 26, 2012 in New York City.

One of my friends’ parents took a trip in Miami Beach, Florida. They ended up running into Joe Jonas while they were in The Mondrian (the place Joe instagramed with the doll like face on the walls) on Thursday, March 15, 2012. Her beautiful stepmom gave me full permission to post the photos on this site, so please do not remove tags.